Honk for Coffee.

Anyone who ever drove on ha-Shalom street towards the center of Tel-Aviv knows the huge traffic jams typical to that place. This coffee shop owner decided to take advantage of the situation. The red sign says "Ice coffee for the car. 10 NIS. Honk!!!" (that's around $2.5, must be very good coffee).

Come to think of it, honking for no good reason is illegal... hmm...