Chocolit.

Strauss Group, the maker of the very popular instant chocolate drink, Chocolit, has suffered a blow in court earlier this year. The plaintiff, Roei Croitero, who had been the redheaded boy on Chocolit's logo for years, demanded that the manufacturer should stop using the image immediately. Strauss Group protested, saying that they owned the rights to the image, and can use it any way they wanted. Croitero (now in his early 20s), claimed there was no such agreement that gave Strauss unlimited rights to publish his photo on the product. The prolonged use of the logo had caused him negative publicity, he had suffered ridicule and name-calling from his peers, and the whole "choco" affair had to end. Lucky for Croitero, the court ruled in his favor, and ordered Strauss to take the picture down. Strauss, whose whole ad campaign is based on the recognizable picture, had to make a last moment fix. Here's the result, as we witnessed after coming back from the supermarket last Friday. Old package on the right, new package on the left.